On 1st March 2004 Innsbruck’s sports venues were unified under the umbrella brand Olympiaworld. Meanwhile the Olympic Hall, the Outdoor Ice Rink, the TIWAG Arena, the Tivoli Stadion Tirol, the State Sport Centre, the Outdoor facilities (athletics facility, beach volleyball courts, artificial grass pitch), the Skate Hall, the Sillside Athletica, the American Football Center, the Cheerleader Hall and the Olympic Ice Track have been operated and marketed as one entity.
In our opinion, the sum is greater than the total of its parts. Our aim, through the consolidation of the individual attractions, is to generate a new additional asset for the region. Unified communications create a strong brand with a high symbolic value and recognition value.
The brand Olympiaworld is synonymous with a unique, outstanding location in the very heart of Europe. It offers the inhabitants of Innsbruck, local Tyroleans and visitors from all over the world the promise of superb local, regional, national and international events of the very highest class. Furthermore, the Olympiaworld Innsbruck is a distinctive and highly visible beacon in the region and a stunning landmark of the Olympic city of Innsbruck and the province of Tyrol.
By consolidating the various different facilities, we have been successful in creating a bridge between the city’s glorious Olympic past and its radiant future. The Olympiaworld provides an invigorating impetus to the sport activities in the area and provides a thriving centre for sport, culture and business – one of its kind in the Alpine region. In addition, the Olympiaworld offers the chance of good business through the development of new segments in the business area. This helps to render the region even more attractive from an economic and touristic standpoint.
City of Innsbruck 50%
State of Tyrol 50%
Our board of directors
Dr. Christian Girardi (Chairman)
Mag. Reinhard Eberl / State of Tyrol
Dipl.-Kfm. Fabian-Valentin Kaiser / City of Innsbruck
Dipl.-Ing. Johannes Kessler / State of Tyrol
Mag.a Elisabeth Mayr / City of Innsbruck
Mag.a Christine Oppitz-Plörer / City of Innsbruck
Mag. Manfred Tschopfer / State of Tyrol (Vice Chairman)
Mag.a Simone Wallnöfer / State of Tyrol